Privacy Policy

Welcome to 69Games. We are committed to protecting your privacy and providing a positive experience on our platform. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website, services, and applications (collectively, "Services"). It also outlines your rights regarding your information. By accessing or using our Services, you agree to the terms of this Privacy Policy. Please read it carefully.

69Games operates under a license issued by our designated licensing authority, adhering to strict regulatory standards, including those related to data protection. We understand the importance of transparency and aim to be clear about our data practices.

We collect various types of information to provide and improve our Services. This includes:

• Personal Identifiable Information (PII): This includes data you provide during registration, such as your full name, date of birth, email address, postal address, telephone number, and national identification details. We also collect payment information, including credit card numbers or other financial account details, when you make deposits or withdrawals.
• Transactional Data: Details of your bets, deposits, withdrawals, and other activities on 69Games. This includes game play history, winnings, and losses.
• Technical Data: Information about your device and how you access our Services. This includes your IP address, browser type and version, operating system, device identifiers, time zone settings, and location data.
• Usage Data: Information about how you use our website and services, such as pages visited, links clicked, and the duration of your sessions.
• Communication Data: Records of your communications with us, including emails, live chat transcripts, and telephone calls, for customer service, training, and quality assurance purposes.
• Verification Data: Documents and information required for identity verification (KYC, Know Your Customer) and anti-money laundering (AML) checks, such as copies of identification documents, utility bills, and source of funds documentation.

We use your information for several essential purposes, all aimed at providing you with a secure, enjoyable, and compliant gaming experience at 69Games:

• To Provide and Manage Our Services: This includes setting up and managing your account, processing your transactions, and allowing you to participate in games.
• For Security and Fraud Prevention: To detect and prevent fraudulent activities, money laundering, and other illegal acts, protecting the integrity of our platform and compliance with regulatory obligations.
• To Comply with Legal and Regulatory Obligations: Fulfilling requirements from our licensing authority, tax authorities, and other governmental bodies, including age verification and responsible gambling measures.
• Customer Support: To respond to your inquiries, resolve issues, and provide assistance when you need it.
• Personalisation and Improvement: To tailor our Services to your preferences, improve our website functionality, and develop new features based on usage patterns.
• Marketing and Promotions: With your consent, to send you promotional offers, bonuses, and updates about 69Games products and services that may interest you.
• Research and Analytics: To conduct statistical analysis and research to understand market trends and improve our business operations.

Our processing of your personal information is based on several legal grounds, as required by data protection laws, particularly the General Data Protection Regulation (GDPR):

• Contractual Necessity: Processing is necessary for the performance of a contract with you, specifically to provide you with the gaming services you request and to manage your account.
• Legal Obligation: Processing is necessary for compliance with a legal obligation to which 69Games is subject, such as anti-money laundering regulations, responsible gambling requirements, and tax laws.
• Legitimate Interests: We process data when it is necessary for our legitimate interests or those of a third party, provided your fundamental rights do not override these interests. This includes fraud prevention, network security, and improving our services.
• Consent: In certain situations, we may ask for your explicit consent to process your data, for example, for sending you marketing communications. You have the right to withdraw your consent at any time.

Your privacy is paramount, but sometimes we need to share your information to provide our Services effectively and comply with our legal obligations. We share data only when necessary and with appropriate safeguards:

• Service Providers: We work with trusted third-party service providers who assist us in operating our business, such as payment processors, IT support, identity verification services, and marketing agencies. These providers are contractually bound to protect your data and only use it for the purposes specified by 69Games.
• Regulatory and Law Enforcement Bodies: We may disclose your information to government authorities, regulators, or law enforcement agencies if required by law, court order, or to cooperate with investigations into unlawful activities.
• Fraud Prevention Agencies: To combat fraud and money laundering, we may share your data with specialist agencies.
• Affiliates and Business Partners: In some cases, we may share data with our affiliated companies or business partners to offer combined services or promotions, always with your consent where required.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity. We will notify you of any such change.

We do not sell your personal data to third parties for their independent marketing purposes.

69Games takes the security of your personal information very seriously. We implement robust technical and organisational measures designed to protect your data from unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption: We use industry-standard encryption technologies (e.g., SSL/TLS) to protect data transmitted between your device and our servers.
• Access Controls: Access to your personal data is restricted to authorised personnel who have a legitimate business need to access it.
• Firewalls and Intrusion Detection Systems: To prevent unauthorised access to our networks.
• Regular Security Audits: We conduct regular security assessments and penetration testing to identify and address vulnerabilities.
• Employee Training: Our staff receive regular training on data protection and security best practices.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security but are committed to continuously improving our security posture.

Under applicable data protection laws, including GDPR, you have several rights regarding your personal information:

• Right to Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to Erasure (Right to be Forgotten): In certain circumstances, you can request that we delete your personal data. This right is not absolute and may be subject to our legal and regulatory obligations.
• Right to Restriction of Processing: You can request that we restrict the processing of your personal data in certain situations, for example, if you contest the accuracy of the data.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format and to transmit that data to another controller, where technically feasible.
• Right to Object: You can object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent to process your data, you have the right to withdraw that consent at any time.
• Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection supervisory authority if you believe your rights have been violated.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We may require you to verify your identity before fulfilling your request.

69Games uses cookies and similar tracking technologies to enhance your experience, analyse website usage, and for marketing purposes. Cookies are small text files placed on your device when you visit our website.

• Essential Cookies: These are necessary for the website to function correctly, enabling core functionalities like security, network management, and accessibility.
• Analytical/Performance Cookies: These allow us to recognise and count the number of visitors and see how visitors move around our website. This helps us to improve the way our website works.
• Functionality Cookies: These are used to recognise you when you return to our website, allowing us to personalise our content for you, greet you by name, and remember your preferences.
• Targeting/Advertising Cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website. For more detailed information on how we use cookies and how you can manage your preferences, please refer to our dedicated Cookie Policy.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The specific retention periods depend on the type of data and the purpose of processing. For example:

• Account Data: We will retain your account information for the duration of your active account with 69Games and for a period thereafter as required by law or to protect our legitimate interests (e.g., for fraud prevention, legal claims).
• Transactional Data: Financial transaction records are typically retained for a minimum of five to seven years, as mandated by anti-money laundering and tax regulations.
• Communication Data: Records of communications may be kept for several years for customer service quality assurance and dispute resolution.

Once the retention period expires, we will securely delete or anonymise your personal data. In some cases, we may anonymise your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

69Games is an international online gaming platform, and as such, your personal information may be transferred to, and stored at, a destination outside of your country of residence, including countries outside the European Economic Area (EEA). These countries may not have the same data protection laws as your jurisdiction.

When we transfer your data internationally, we put appropriate safeguards in place to protect your privacy rights, as required by GDPR. This may include:

• Transferring data to countries deemed to provide an adequate level of data protection by the European Commission.
• Using standard contractual clauses approved by the European Commission, which provide specific data protection obligations for the recipient.
• Implementing other legally approved mechanisms to protect data.

By using our Services, you understand and agree to the transfer of your information to these locations.

69Games Services are strictly for individuals who are at least 18 years of age or the legal age of majority in their jurisdiction, whichever is higher. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under the legal age, we will take immediate steps to delete that information from our records.

If you believe that a child has provided us with their personal information, please contact us immediately using the details in the "Contact Us" section.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will notify you by posting the updated policy on our website with a new effective date. We may also notify you through other means, such as email, if the changes are substantial.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of 69Games Services after any modifications indicates your acceptance of the updated Privacy Policy.

If you have any questions, comments, or concerns about this Privacy Policy or our data practices, or if you wish to exercise your privacy rights, please contact our Data Protection Officer:

• Via Email: [email protected]
• Via Live Chat: Available 24/7 on our website
• Via Postal Mail: [Please refer to the "Contact Us" section on our website for our registered office address.]

We are committed to addressing your inquiries promptly and transparently.